When most people think of Subconscious marketing, they think of science fiction and brainwashing. However, the term can have positive associations as well, and it can change customers’ perceptions when used ethically. The Two Sides of Subliminal Advertising According to Harvard research, the human mind can unconsciously register words that flash across a screen too
The Electronic Communications Directive 2002/58/EC is more commonly known as the E-Privacy Directive. It is a set of laws pertaining to privacy and the protection of data and is designed to regulate things like information confidentiality, spam, cookies, and the appropriate handling of online traffic data. The Directive has been amended several times since being
Emoji Marketing may sound like the newest advertising gimmick, yet nothing is further from the truth. These colorful characters now serve as part of the human language, with 92 percent of individuals online making use of them to express their feelings and more. They have become so pervasive companies are now using them to promote
Individuals wish to move seamlessly from one device to another. If they are shopping online at home and go out and see products in the store, they want to be able to pull up the same website they were viewing at home and show products to the sales staff. When researching products, they would like
In today’s technical and creative environments, the terms user interface (UI) and user experience (UX) are used frequently, but they refer to concepts that existed long before the terms were first used. However, these terms are rapidly becoming buzzwords that are commonly used in inappropriate situations, which presents difficulties for specialists and job seekers alike.
Social media continues to increase in importance. Individuals often turn to these sites first when they want to obtain news, product information, or reviews on an item they are considering buying. Every company needs to recognize this and leverage their social media presence to increase brand visibility and awareness. Doing so doesn’t have to be