Smart content appears to be the wave of the future because it provides a better experience for visitors to a website. When individuals visit a website, the site takes notice of what they are interested in and uses this to provide the visitor with a more personalized experience. The content changes to ensure it is
There are few strategies in the online marketplace that are as essential and as quickly evolving as search engine optimization, known in the industry as SEO. Google and other search engines are constantly updating the algorithms that are responsible for ranking search engine results, and recent technological innovations such as smart watches and Amazon Echo
Digital technology has been evolving at an incredible pace, and the marketing industry has historically and contemporaneously been a huge driving force behind these changes. Just about every company of any size already has some sort of online presence, but those who wish to remain competitive within a changing market landscape need to pay special
The Electronic Communications Directive 2002/58/EC is more commonly known as the E-Privacy Directive. It is a set of laws pertaining to privacy and the protection of data and is designed to regulate things like information confidentiality, spam, cookies, and the appropriate handling of online traffic data. The Directive has been amended several times since being