Graphics Affect Conversions <\/strong>
\n<\/strong><\/h3>\nNever forget that the whole point of the website is conversions<\/strong>, whether product sales, newsletter signups or leads. The chosen theme should include a few basic design elements with every aspect of the page carefully chosen.<\/p>\n\n- Videos must tell a clear, relevant story<\/li>\n<\/ul>\n
\n- Flashy or distracting elements will annoy users and cost you money<\/li>\n<\/ul>\n
\n- Placement matters – people first look at images<\/strong>, followed by headlines and finally copy<\/li>\n<\/ul>\n
\n- Captions under images are read by 300% more readers<\/strong> than the body text itself<\/li>\n<\/ul>\n
\n- The left margin is critical for reading ease and should be unbroken<\/li>\n<\/ul>\n
Choose a Theme that Supports Your Goals<\/strong><\/h3>\nDefine the type of website you are building. The clearer your goals<\/strong>, the easier it will be to find the perfect theme. Don’t get sidetracked by a beautiful but inappropriate theme.<\/p>\n\n- Compile a checklist of required features<\/li>\n<\/ul>\n
\n- Best practice for theme design generally separates functionality from design by using plugins. However, the theme design should include responsive design, a broad selection of page templates<\/strong> and retina display support<\/li>\n<\/ul>\n
\n- Ensure compatibility<\/strong> between the theme and plugins<\/li>\n<\/ul>\n
\n- Unless you’re a designer, choose a theme that only allows a few options for changes or use restraint if there are many change options to limit future problems<\/li>\n<\/ul>\n
Simple is Better<\/strong><\/h3>\nThe more complicated a theme is, the more can go wrong. Too many colors, animations and complexity will confuse the eye, causing visitors to abandon the site. Website navigation should be intuitive, clear and simple<\/strong>.<\/p>\n![\"responsive-for-mobile-user\"](\"http:\/\/www.awantego.com\/en\/wp-content\/uploads\/2015\/12\/responsive-for-mobile-user.png\")
Responsiveness to Mobile
\n<\/strong><\/h3>\nThe number of mobile users<\/strong> surpassed desktop users in 2014 and has continued to increase. The chosen theme must be responsive<\/strong>. In fact, responsiveness is so important that it has become an website ranking factor.<\/p>\nSearch Engine Optimization (SEO)<\/strong><\/h3>\nEffective SEO techniques can raise your website’s ranking<\/strong> with Google and the other search engines. If your website doesn’t appear on page 1 of the search engine results page for your most important keywords, it will result in a lot of lost traffic and conversions. One of the reasons that WordPress is such a great CMS (content management system) is the large number of very good SEO plugins<\/strong>.<\/p>\nDesign and User Experience<\/strong><\/h3>\n![\"page-speed\"](\"http:\/\/www.awantego.com\/en\/wp-content\/uploads\/2015\/12\/page-speed.png\")
<\/h3>\n
Providing a good user experience<\/strong> is crucial. Unhappy visitors will abandon a website in 10 seconds or less. All of the above elements and the following contribute to a good user experience.<\/p>\n\n- The website theme should be suited to the target demographics<\/strong> (age, gender, income, location, operating system, browser etc.)<\/li>\n<\/ul>\n
\n- The webdesign is appealing to the target audience (professional, fun, sophisticated etc.)<\/li>\n<\/ul>\n
\n- Each video, image and some Free WordPress Themes increase page loading time<\/strong>, decreasing user experience and conversions – choose wisely<\/li>\n<\/ul>\n
\n- Thoroughly test<\/strong> the website and theme<\/li>\n<\/ul>\n
Two Examples of The Best Free WordPress Themes<\/strong><\/h3>\n\n- You are looking for a WordPress Theme for your small business? If it should appear creative as well as elegant and should be used as compact one page website, Zerif Lite<\/a> may be the best Theme for you. The design is responsive, integrates with WooCommerce, has a theme options panel and is easy to use.<\/li>\n<\/ul>\n
- \n
- Videos must tell a clear, relevant story<\/li>\n<\/ul>\n
- \n
- Flashy or distracting elements will annoy users and cost you money<\/li>\n<\/ul>\n
- \n
- Placement matters – people first look at images<\/strong>, followed by headlines and finally copy<\/li>\n<\/ul>\n
- \n
- Captions under images are read by 300% more readers<\/strong> than the body text itself<\/li>\n<\/ul>\n
- \n
- The left margin is critical for reading ease and should be unbroken<\/li>\n<\/ul>\n
Choose a Theme that Supports Your Goals<\/strong><\/h3>\n
Define the type of website you are building. The clearer your goals<\/strong>, the easier it will be to find the perfect theme. Don’t get sidetracked by a beautiful but inappropriate theme.<\/p>\n
- \n
- Compile a checklist of required features<\/li>\n<\/ul>\n
- \n
- Best practice for theme design generally separates functionality from design by using plugins. However, the theme design should include responsive design, a broad selection of page templates<\/strong> and retina display support<\/li>\n<\/ul>\n
- \n
- Ensure compatibility<\/strong> between the theme and plugins<\/li>\n<\/ul>\n
- \n
- Unless you’re a designer, choose a theme that only allows a few options for changes or use restraint if there are many change options to limit future problems<\/li>\n<\/ul>\n
Simple is Better<\/strong><\/h3>\n
The more complicated a theme is, the more can go wrong. Too many colors, animations and complexity will confuse the eye, causing visitors to abandon the site. Website navigation should be intuitive, clear and simple<\/strong>.<\/p>\n
Responsiveness to Mobile
\n<\/strong><\/h3>\nThe number of mobile users<\/strong> surpassed desktop users in 2014 and has continued to increase. The chosen theme must be responsive<\/strong>. In fact, responsiveness is so important that it has become an website ranking factor.<\/p>\n
Search Engine Optimization (SEO)<\/strong><\/h3>\n
Effective SEO techniques can raise your website’s ranking<\/strong> with Google and the other search engines. If your website doesn’t appear on page 1 of the search engine results page for your most important keywords, it will result in a lot of lost traffic and conversions. One of the reasons that WordPress is such a great CMS (content management system) is the large number of very good SEO plugins<\/strong>.<\/p>\n
Design and User Experience<\/strong><\/h3>\n
<\/h3>\nProviding a good user experience<\/strong> is crucial. Unhappy visitors will abandon a website in 10 seconds or less. All of the above elements and the following contribute to a good user experience.<\/p>\n
- \n
- The website theme should be suited to the target demographics<\/strong> (age, gender, income, location, operating system, browser etc.)<\/li>\n<\/ul>\n
- \n
- The webdesign is appealing to the target audience (professional, fun, sophisticated etc.)<\/li>\n<\/ul>\n
- \n
- Each video, image and some Free WordPress Themes increase page loading time<\/strong>, decreasing user experience and conversions – choose wisely<\/li>\n<\/ul>\n
- \n
- Thoroughly test<\/strong> the website and theme<\/li>\n<\/ul>\n
Two Examples of The Best Free WordPress Themes<\/strong><\/h3>\n
- \n
- You are looking for a WordPress Theme for your small business? If it should appear creative as well as elegant and should be used as compact one page website, Zerif Lite<\/a> may be the best Theme for you. The design is responsive, integrates with WooCommerce, has a theme options panel and is easy to use.<\/li>\n<\/ul>\n
- Thoroughly test<\/strong> the website and theme<\/li>\n<\/ul>\n
- Each video, image and some Free WordPress Themes increase page loading time<\/strong>, decreasing user experience and conversions – choose wisely<\/li>\n<\/ul>\n
- The webdesign is appealing to the target audience (professional, fun, sophisticated etc.)<\/li>\n<\/ul>\n
- The website theme should be suited to the target demographics<\/strong> (age, gender, income, location, operating system, browser etc.)<\/li>\n<\/ul>\n
- Unless you’re a designer, choose a theme that only allows a few options for changes or use restraint if there are many change options to limit future problems<\/li>\n<\/ul>\n
- Ensure compatibility<\/strong> between the theme and plugins<\/li>\n<\/ul>\n
- Best practice for theme design generally separates functionality from design by using plugins. However, the theme design should include responsive design, a broad selection of page templates<\/strong> and retina display support<\/li>\n<\/ul>\n
- Compile a checklist of required features<\/li>\n<\/ul>\n
- The left margin is critical for reading ease and should be unbroken<\/li>\n<\/ul>\n
- Captions under images are read by 300% more readers<\/strong> than the body text itself<\/li>\n<\/ul>\n
- Placement matters – people first look at images<\/strong>, followed by headlines and finally copy<\/li>\n<\/ul>\n
- Flashy or distracting elements will annoy users and cost you money<\/li>\n<\/ul>\n