{"id":7694,"date":"2017-10-23T12:00:59","date_gmt":"2017-10-23T10:00:59","guid":{"rendered":"https:\/\/www.awantego.com\/en\/?p=7694"},"modified":"2023-03-29T11:53:32","modified_gmt":"2023-03-29T09:53:32","slug":"automated-texts-increase-your-sales-volume","status":"publish","type":"post","link":"https:\/\/www.awantego.com\/en\/automated-texts-increase-your-sales-volume\/","title":{"rendered":"How automated texts can increase your sales volume"},"content":{"rendered":"<p><strong>Meaningful, well-written product descriptions<\/strong> are no longer just a nice-to-have in online trading business. Both Google algorithms and the requirements of potential customers are becoming increasingly sophisticated. This is forcing companies to <strong>invest time and money in high-quality content<\/strong>. Many companies are now switching to <strong>automated texts<\/strong> &#8211; these not only help to save many resources, but also have <a href=\"https:\/\/www.awantego.com\/en\/giving-company-competitive-edge-unique-content\/\">a positive effect on sales<\/a>.<\/p>\n<h2>Automated texts turn visitors into customers<\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-7677\" src=\"https:\/\/www.awantego.com\/en\/wp-content\/uploads\/2017\/10\/woman-online-shopping-1030x687.jpg\" alt=\"woman doing online shopping\" width=\"640\" height=\"427\" \/><br \/>\nBefore a <strong>web shop visitor makes a purchase<\/strong>, he or she wants to find out about the products on the website and collect as much information as possible. Detailed product descriptions, which not only contain the <strong>product characteristics<\/strong> but also <strong>trigger emotions<\/strong> among customers, are therefore often decisive. Ideally, each product should be labeled with a unique text &#8211; which usually costs a lot of time.<\/p>\n<p>In order for the online shop to be able to offer high-quality information quickly, you either have to invest more money in the creation of texts or use <a href=\"https:\/\/www.awantego.com\/en\/automated-unique-content\/\">automatically generated, i.e. automated texts<\/a>. Compared to manual texts, automated texts are created within seconds. If the company has <strong>good product data<\/strong> at its fingertips, high-quality texts can be quickly created &#8211; regardless of whether there are 100 or 10,000 articles in the product range. With such texts, customers can be offered <strong>perfect support for purchasing decisions<\/strong> and ensure that they do not have to search the internet for further product information.<\/p>\n<h2>Automated texts guarantee unique content<\/h2>\n<p><img decoding=\"async\" class=\"wp-image-7712 size-full aligncenter\" src=\"https:\/\/www.awantego.com\/en\/wp-content\/uploads\/2017\/10\/uniqueness_umbrella.jpg\" alt=\"yellow umbrella\" width=\"640\" height=\"380\" srcset=\"https:\/\/www.awantego.com\/en\/wp-content\/uploads\/2017\/10\/uniqueness_umbrella.jpg 640w, https:\/\/www.awantego.com\/en\/wp-content\/uploads\/2017\/10\/uniqueness_umbrella-80x48.jpg 80w, https:\/\/www.awantego.com\/en\/wp-content\/uploads\/2017\/10\/uniqueness_umbrella-300x178.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><a href=\"https:\/\/www.awantego.com\/en\/check-duplicate-content-to-avoid-search-engine-failures-and-declining-traffic\/\">Duplicate content<\/a> can be dangerous, no matter whether it is published externally or internally:\u00a0With <strong>external duplicate content<\/strong>, the contents of <strong>other domains or online shops<\/strong> can appear &#8211; not uncommon if other online shops have similar assortments. With <strong>internal duplicate content<\/strong>, you simply publish the same text set for similar products &#8211; usually for reasons of time. The problem is that Google doesn&#8217;t know which website is more important.<\/p>\n<p>If texts for an online shop are <strong>produced automatically<\/strong>, there is no duplicate content. All product descriptions are absolutely unique, because text robots work with a wide variety of synonyms, sentence variants and orders. Therefore, punishment by Google for duplicate content must not be feared.<\/p>\n<h2>Automated texts\u00a0provide for filled websites<\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-7709 size-full\" src=\"https:\/\/www.awantego.com\/en\/wp-content\/uploads\/2017\/10\/shopping-online-shop.jpg\" alt=\"woman typing and browsing through an online shop\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.awantego.com\/en\/wp-content\/uploads\/2017\/10\/shopping-online-shop.jpg 640w, https:\/\/www.awantego.com\/en\/wp-content\/uploads\/2017\/10\/shopping-online-shop-80x53.jpg 80w, https:\/\/www.awantego.com\/en\/wp-content\/uploads\/2017\/10\/shopping-online-shop-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Even if some shop operators are convinced that visitors never read their texts, <strong>every online shop needs good content<\/strong>. The texts must not only contain all product features. Customer benefits must also be communicated. Only such <strong>product descriptions act as a magnet<\/strong> for customers.<\/p>\n<p>However, many online shops have the problem that they do not have the capacity to provide all products with high-quality text. Therefore, <strong>they fall back on the manufacturer&#8217;s texts<\/strong> or create only a small list of the product features. Such texts can usually also be found in competing web shops. With automated texts, online shops can easily <strong>set themselves apart from the competition<\/strong>. In this way, each product receives a unique, high-quality text. Since you can automatically create texts in large quantities, the online shop is always filled with good, meaningful and unique content.<\/p>\n<h2>Automated texts for more traceability<\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-7710 size-full\" src=\"https:\/\/www.awantego.com\/en\/wp-content\/uploads\/2017\/10\/internet-search-engine.jpg\" alt=\"screen showing google search page\" width=\"640\" height=\"426\" srcset=\"https:\/\/www.awantego.com\/en\/wp-content\/uploads\/2017\/10\/internet-search-engine.jpg 640w, https:\/\/www.awantego.com\/en\/wp-content\/uploads\/2017\/10\/internet-search-engine-80x53.jpg 80w, https:\/\/www.awantego.com\/en\/wp-content\/uploads\/2017\/10\/internet-search-engine-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><br \/>\nThe <strong>retrievability\u00a0in search engines<\/strong> is one of the most important success factors for online shops. If an online shop has relevant, high-quality content, its findability on the net increases. With the help of<strong> correct <a href=\"https:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization\">keywords<\/a><\/strong>, visitors can find the product they are looking for more quickly and obtain detailed information about it. This also increases the time it takes to visit the site &#8211; a signal to Google that the<strong> site is relevant and offers benefits<\/strong> for visitors.<\/p>\n<p>The prerequisite for this are good texts in the online shop, especially good category texts and product descriptions. Ultimately, <strong>customers usually don&#8217;t look for a particular online shop, but for a specific product<\/strong>. If such texts contain the correct keywords and are detailed and meaningful, they help to improve the <a href=\"https:\/\/www.awantego.com\/en\/tips-for-optimizing-an-online-shop\/\">findability of the online shop<\/a>\u00a0and generate more traffic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meaningful, well-written product descriptions are no longer just a nice-to-have in online trading business. Both Google algorithms and the requirements of potential customers are becoming increasingly sophisticated. This is forcing companies to invest time and money in high-quality content. Many companies are now switching to automated texts &#8211; these not only help to save many<\/p>\n","protected":false},"author":7,"featured_media":7709,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":"","_links_to":"","_links_to_target":""},"categories":[485,178,182],"tags":[525,524],"class_list":["post-7694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-category-online-marketing","category-category-seo","tag-automated-unique-content","tag-unique-content","category-485","category-178","category-182","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How automated texts can increase your sales volume<\/title>\n<meta name=\"description\" content=\"Many companies are using automated texts in online trading business - 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