{"id":7781,"date":"2018-04-18T13:10:06","date_gmt":"2018-04-18T11:10:06","guid":{"rendered":"https:\/\/www.awantego.com\/en\/?p=7781"},"modified":"2023-03-29T11:53:29","modified_gmt":"2023-03-29T09:53:29","slug":"the-beginners-guide-to-amazon-product-ranking","status":"publish","type":"post","link":"https:\/\/www.awantego.com\/en\/the-beginners-guide-to-amazon-product-ranking\/","title":{"rendered":"The beginners guide to Amazon product ranking"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-7790 size-full\" src=\"https:\/\/www.awantego.com\/en\/wp-content\/uploads\/2018\/04\/Amazon_product_ranking.png\" alt=\"\" width=\"810\" height=\"450\" srcset=\"https:\/\/www.awantego.com\/en\/wp-content\/uploads\/2018\/04\/Amazon_product_ranking.png 810w, https:\/\/www.awantego.com\/en\/wp-content\/uploads\/2018\/04\/Amazon_product_ranking-80x44.png 80w, https:\/\/www.awantego.com\/en\/wp-content\/uploads\/2018\/04\/Amazon_product_ranking-300x167.png 300w, https:\/\/www.awantego.com\/en\/wp-content\/uploads\/2018\/04\/Amazon_product_ranking-768x427.png 768w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/>Google used to be the top way for potential buyers to learn about the products they want, but it has been surpassed by <strong>Amazon search.<\/strong> The world\u2019s biggest <a href=\"https:\/\/www.awantego.com\/en\/tips-for-optimizing-an-online-shop\/\">online store<\/a> is a great source of consumer reviews and other <a href=\"https:\/\/www.awantego.com\/en\/automated-unique-content\/\">product info<\/a>, and those who want to sell online can\u2019t ignore the opportunities Amazon has to offer. Here are some quick facts:<\/p>\n<ul>\n<li><strong>55%<\/strong> of consumers look for <strong>product information<\/strong> on Amazon rather than Google<\/li>\n<li><strong>90%<\/strong> of consumers look for a <strong>product<\/strong> on Amazon, even if they plan to buy it somewhere else<\/li>\n<li><strong>58%<\/strong> of consumers will turn to Amazon if they\u2019ve had a <strong>bad experience<\/strong> with another online seller<\/li>\n<\/ul>\n<p>With almost 500 million products in the US market, it\u2019s important for sellers to make it <strong>as easy as possible<\/strong> for buyers to find their products on the platform. To that end, these tips can help online sellers <strong>improve their products\u2019 rankings<\/strong> on Amazon.<\/p>\n<h3><strong>Practice Proper Keyword Placement<\/strong><\/h3>\n<p>Amazon\u2019s search engine is quite strict, and it only lists items if they contain <strong>all the search terms<\/strong> the user enters. The search engine evaluates the product\u2019s information fields, which are: its <strong>brand, color, description, enumerations, retailer name, special features,<\/strong> and <strong>search terms.<\/strong> Here, keyword location is irrelevant; the keywords must simply be included. If a seller isn\u2019t sure which terms buyers will use when searching for an item, they can turn to Google for help. In some cases, using the terms Google suggests upon entry of the product\u2019s name is enough, and <a href=\"https:\/\/adwords.google.com\/intl\/de_de\/home\/tools\/keyword-planner\/\">Google\u2019s Keyword Planner<\/a> may help as well.<\/p>\n<h3><strong>Write Conversion-Focused Content<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"size-medium wp-image-7769 alignright\" src=\"https:\/\/www.awantego.com\/en\/wp-content\/uploads\/2018\/03\/remaining-relevant-with-seo-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.awantego.com\/en\/wp-content\/uploads\/2018\/03\/remaining-relevant-with-seo-300x300.jpg 300w, https:\/\/www.awantego.com\/en\/wp-content\/uploads\/2018\/03\/remaining-relevant-with-seo-80x80.jpg 80w, https:\/\/www.awantego.com\/en\/wp-content\/uploads\/2018\/03\/remaining-relevant-with-seo-45x45.jpg 45w, https:\/\/www.awantego.com\/en\/wp-content\/uploads\/2018\/03\/remaining-relevant-with-seo-120x120.jpg 120w, https:\/\/www.awantego.com\/en\/wp-content\/uploads\/2018\/03\/remaining-relevant-with-seo.jpg 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>On Amazon, products are represented by their <strong>descriptions, photos,<\/strong> and <strong>titles,<\/strong> which work together for the platform\u2019s search algorithm and the seller\u2019s conversion marketing. While it is easy to ignore sellers in efforts to create search-focused descriptions and titles, and vice versa, this strategy lowers conversion rates and reduces product rankings. Amazon uses <strong>product keywords<\/strong> but also focuses on <strong>conversion optimization.<\/strong> Shoppers should know the size and color of the item they\u2019re clicking on, but they can still click through to related options from the same page.<\/p>\n<h3><strong>Use Search Terms Properly<\/strong><\/h3>\n<p>In the Seller Central section, there\u2019s a \u201csearch terms\u201d tab where sellers can enter relevant keywords. Consider the following:<\/p>\n<ul>\n<li>Platinum keywords are relevant only to sellers with <strong>platinum status.<\/strong><\/li>\n<li>Each field can accommodate <strong>multiple terms,<\/strong> separated by blank spaces.<\/li>\n<li>If terms are in the <strong>product description<\/strong> or <strong>title,<\/strong> they don\u2019t have to be repeated.<\/li>\n<li>Amazon doesn\u2019t pay attention to the <strong>order<\/strong> in which keywords are listed.<\/li>\n<li>Capitalization <strong>doesn\u2019t<\/strong> count.<\/li>\n<\/ul>\n<p>Sellers can boost their product rankings by utilizing typical and colloquial <strong>spelling errors.<\/strong> For instance, the term \u201cAllen screw\u201d can be replaced with \u201cflat screw\u201d. Common spelling errors like \u201cto\u201d rather than \u201ctoo\u201d can be used as well.<\/p>\n<h3><strong>Consider Niche Keywords<\/strong><\/h3>\n<p>Some keywords are <strong>highly competitive,<\/strong> and sellers who use them have little chance of increasing their Amazon rankings. Therefore, new sellers should search for <strong>niche terms.<\/strong> What other keywords might buyers use to find a product? Optimize keywords, product descriptions, and article descriptions accordingly. There may be certain <strong>applications<\/strong> a product fulfills, but competitors have failed to mention. Highlighting these applications can boost a product\u2019s visibility.<\/p>\n<h3><strong>Look at Long-Tail Keywords<\/strong><\/h3>\n<p>A <strong>long-tail keyword<\/strong> is a search phrase with multiple words. Most Amazon searches consist of one or two words. However, longer queries come with fewer searches and <strong>higher conversion rates.<\/strong> This means that every click is more likely to end in a sale, because shoppers know just what they\u2019re looking for. Sellers should research their buyers and balance titles between short phrases and the long-tail terms customers use most. Devote some time to keyword research, check <strong>Amazon\u2019s suggested searches,<\/strong> and look at what successful Amazon vendors are doing.<\/p>\n<h3><strong>Optimize Product Titles<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"size-medium wp-image-7792 alignleft\" src=\"https:\/\/www.awantego.com\/en\/wp-content\/uploads\/2018\/04\/amazon-300x197.jpg\" alt=\"\" width=\"300\" height=\"197\" srcset=\"https:\/\/www.awantego.com\/en\/wp-content\/uploads\/2018\/04\/amazon-300x197.jpg 300w, https:\/\/www.awantego.com\/en\/wp-content\/uploads\/2018\/04\/amazon-80x53.jpg 80w, https:\/\/www.awantego.com\/en\/wp-content\/uploads\/2018\/04\/amazon.jpg 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>An optimized Amazon product title includes <strong>brands, keywords, product features,<\/strong> and <strong>selling points,<\/strong> up to a <strong>200-character<\/strong> maximum. While it\u2019s important to use titles as efficiently as possible, it\u2019s equally vital not to stuff them with meaningless phrases.<\/p>\n<h3><strong>Utilize Bullet Points<\/strong><\/h3>\n<p>With <strong>bullet points,<\/strong> sellers can easily put the right keywords in the right place while giving users the info they need. Bullet points should include the product\u2019s title, features, weight, size, functions, and benefits.<\/p>\n<h3><strong>Use Only High-Res Images<\/strong><\/h3>\n<p>Online shoppers can\u2019t touch or feel the products they\u2019re evaluating, and <strong>images<\/strong> are therefore an important factor in many purchase decisions. Product images should be more than 1000&#215;1000 pixels; if they\u2019re over 1500&#215;1500, Amazon scales them down. <strong>High-res images<\/strong> allow consumers to get a closer look at all of an item\u2019s details from every angle. It\u2019s important to select a visually compelling initial image, as it appears in product searches and encourages buyers to click on the item.<\/p>\n<h3><strong>Write a Compelling Description<\/strong><\/h3>\n<p>Pictures are one of the most important factors in buyers\u2019 purchase decisions, but there\u2019s more to it than that. When dozens of similar products are being sold, <strong>descriptions<\/strong> are crucial in buyers\u2019 decisions. While bullet points address a <strong>product\u2019s facts,<\/strong> the description speaks to <strong>consumers\u2019 emotions.<\/strong> Take the time to accentuate an item\u2019s <strong>positive features<\/strong> and be sure to clearly structure product descriptions with clear <strong>paragraphs, subheadings,<\/strong> and concise sentences. A <a href=\"https:\/\/www.awantego.com\/en\/automated-texts-increase-your-sales-volume\/\">high-quality product description<\/a> takes effort and time, but it\u2019s a worthwhile part of Amazon SEO.<\/p>\n<h3><strong>Remember that Honesty is the Best Policy<\/strong><\/h3>\n<p>Amazon lists its products according to how their search terms fit, how often consumers <strong>click, return rates,<\/strong> and overall <strong>sales.<\/strong> Therefore, it makes sense for sellers to be <strong>completely honest<\/strong> when entering product information. If a seller offers a product based on outlandish claims, they\u2019ll soon be dealing with returns and dissatisfied customers, and their Amazon ratings will take a nosedive.<\/p>\n<h3><strong>Use Negative Feedback Advantageously<\/strong><\/h3>\n<p>Poor reviews are concerning, especially if they\u2019re unfounded. However, some negative reviews can <strong>improve<\/strong><img decoding=\"async\" class=\"alignleft wp-image-7787 size-medium\" src=\"https:\/\/www.awantego.com\/en\/wp-content\/uploads\/2018\/04\/bad_review-300x244.png\" alt=\"A Bad Customer Review - 1 star\" width=\"300\" height=\"244\" srcset=\"https:\/\/www.awantego.com\/en\/wp-content\/uploads\/2018\/04\/bad_review-300x244.png 300w, https:\/\/www.awantego.com\/en\/wp-content\/uploads\/2018\/04\/bad_review-80x65.png 80w, https:\/\/www.awantego.com\/en\/wp-content\/uploads\/2018\/04\/bad_review.png 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/> a company\u2019s Amazon presence. For instance, if an item has failed to live up to its expectations, it can be <strong>removed<\/strong> from the program. If product descriptions are ambiguous, the seller can <strong>modify<\/strong> them. Perhaps customers need a <strong>service hotline<\/strong> because they don\u2019t like filling out online contact forms. Sellers can learn a great deal from poor feedback, but they should <strong>respond appropriately.<\/strong> Remember, retailers with only positive reviews may seem implausible to real customers.<\/p>\n<h3><strong>Offer Amazon Prime Shipping Services<\/strong><\/h3>\n<p>Amazon Prime members are much more likely to buy from sellers who have the <strong>Prime shipping option.<\/strong> With Prime, customers get an additional feeling of speed, service, and reliability, and many people simply want to get the maximum value out of the $99 yearly fee. Sellers should offer Prime shipping if possible, as it will substantially increase sales.<\/p>\n<h3><strong>Increasing Sales<\/strong><\/h3>\n<p>For a product to make it onto the first page Amazon mandates that products meet or exceed sales of first-page items. In most instances, this means a seller will have to boost sales with discounts, promotions, and other methods. Sellers have a few options:<\/p>\n<ul>\n<li><strong>Amazon promotions:<\/strong> With Amazon <strong>Product Promotions,<\/strong> sellers may offer products at <strong>discounted<\/strong> process for almost any length of time. It is important for sellers to determine the minimum rate where they\u2019ll break even after handling, shipping, management, purchasing, and manufacturing, so they won\u2019t lose money on these discounts. Generally, this step increases a product\u2019s sales. Basic economic rules suggest that, when a product\u2019s price goes down, the demand goes up.<\/li>\n<li><strong>Ads:<\/strong> Whether a seller uses Amazon\u2019s ad program or one of the numerous third-party options, paying for <strong>advertisements<\/strong> is a great way to boost sales. Just as with discounts, it is important for sellers to understand their costs, so they don\u2019t lose money on ads. It\u2019s also crucial to check conversion rates and optimize products before paying for ads to avoid unnecessary spending of money and time. <strong>Amazon PPC<\/strong> (pay per click) ads are an effective way to achieve this goal, because they allow sellers to target all the most popular keywords in a category and have the product appear precisely where buyers are searching for it.<\/li>\n<li><img decoding=\"async\" class=\"size-medium wp-image-6800 alignright\" src=\"https:\/\/www.awantego.com\/en\/wp-content\/uploads\/2015\/12\/zielgruppe-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.awantego.com\/en\/wp-content\/uploads\/2015\/12\/zielgruppe-300x169.jpg 300w, https:\/\/www.awantego.com\/en\/wp-content\/uploads\/2015\/12\/zielgruppe-80x45.jpg 80w, https:\/\/www.awantego.com\/en\/wp-content\/uploads\/2015\/12\/zielgruppe-600x338.jpg 600w, https:\/\/www.awantego.com\/en\/wp-content\/uploads\/2015\/12\/zielgruppe.jpg 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><strong>Building an audience:<\/strong> This is particularly important if a seller offers a product that people buy <strong>repeatedly.<\/strong> However, sellers should try to leverage existing audiences when marketing new products via promotions, email newsletters, or social media. This provides additional exposure for products, and if the item is something current customers are looking for, the seller\u2019s rank will improve.<\/li>\n<li><strong>Maintaining sales:<\/strong> Sellers should continue to run ads and promotions until sales meet or exceed competitors\u2019 figures, so the product will stay on the <strong>first page<\/strong> of search results.<\/li>\n<\/ul>\n<h3><strong>Offering a High-Quality Buying Experience<\/strong><\/h3>\n<p>While all of the above tips are essential, the most vital part of an Amazon ranking campaign is to offer buyers a <strong>high-quality purchase experience.<\/strong> Without it, companies get bad reviews, which negatively affect sales numbers and overall account status. When people buy things online, they expect <strong>low-cost, fast shipping<\/strong> with superb <strong>customer service.<\/strong> If an Amazon seller offers all these features, they\u2019ll find it easier to boost their rankings, increase sales, and keep their account in good standing. With the tips and facts listed here, even the <a href=\"https:\/\/www.awantego.com\/en\/online-marketplaces-giving-retailers-ample-opportunity-cash-ecommerce-craze\/\">smallest Amazon sellers can compete with the biggest companies<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google used to be the top way for potential buyers to learn about the products they want, but it has been surpassed by Amazon search. The world\u2019s biggest online store is a great source of consumer reviews and other product info, and those who want to sell online can\u2019t ignore the opportunities Amazon has to<\/p>\n","protected":false},"author":9,"featured_media":7790,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":"","_links_to":"","_links_to_target":""},"categories":[485],"tags":[545,548,547,546],"class_list":["post-7781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","tag-amazon","tag-amazon-seo","tag-automated-unic-content","tag-product-description","category-485","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The beginners guide to Amazon product ranking<\/title>\n<meta name=\"description\" content=\"Google used to be the top way for potential buyers to learn about the products they want, but it has been surpassed by Amazon search. 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