{"id":7860,"date":"2018-07-23T09:00:42","date_gmt":"2018-07-23T07:00:42","guid":{"rendered":"https:\/\/www.awantego.com\/en\/?p=7860"},"modified":"2023-03-29T11:53:26","modified_gmt":"2023-03-29T09:53:26","slug":"online-marketing-buzzwords-micro-moment","status":"publish","type":"post","link":"https:\/\/www.awantego.com\/en\/online-marketing-buzzwords-micro-moment\/","title":{"rendered":"Online Marketing BuzzWords: Micro-Moments"},"content":{"rendered":"

\"Online
\nWhen the internet became part of our daily lives and Google became a search market leader, consumers changed the way they made buying decisions<\/a>.<\/strong> After all, a quick trip into a local mall or shopping center is enough to see how online shopping has affected the retail environment.<\/strong><\/p>\n

More changes are coming, and in this blogpost, you\u2019ll learn how smartphone dependency<\/a> and consumer intent<\/strong> are once again changing the marketing landscape.<\/p>\n

How Consumers\u2019 Journeys Have Changed<\/h2>\n

Previously, when someone wanted to make a significant purchase, they may have taken several days<\/strong> to research before making a decision. This process, being relatively static, took substantial determination and organization, but today\u2019s consumer journey is different.<\/strong><\/p>\n

It consists of multiple decision-making points,<\/strong> and, for marketers, it\u2019s about being in the right place at the right time, with the right content for the user. These intent-driven, real-time points are a crucial way to increase leads<\/strong> and build sales.<\/strong><\/p>\n

What Is a Micro-Moment?<\/h2>\n

\"whatA micro-moment<\/strong> is a time in a person\u2019s life where they quickly look something up and make a snap decision<\/strong> based on the information they find. If your company\u2019s site pops up at the right moment and gives a buyer what they want, your brand has performed a successful customer engagement.<\/strong> Maybe they\u2019ll bookmark your page for later, send a link in a text message, or watch a video.<\/p>\n

Websites are seeing more mobile sessions, but they\u2019re becoming shorter.<\/strong> As a business owner, it\u2019s your job to anticipate visitors and be there when they need products or information. While it\u2019s easy to stuff a site with keywords to give it the appearance of value, that\u2019s not enough.<\/p>\n

To succeed, your site must be valuable and useful at the right moment<\/strong> to meet the customer\u2019s needs. Mobile device users are busy, and they need service right away.<\/strong> When your checkout process is fast and easy, it\u2019s easy to give buyers what they want. Buyers\u2019 methods have changed, and as an online marketer, it\u2019s important to keep pace with those changes.<\/p>\n

What You\u2019ll Need to Capitalize on Micro-Moments<\/h2>\n

Successful marketers cover all their bases. To succeed, you may need:<\/p>\n