{"id":8011,"date":"2018-11-25T11:26:37","date_gmt":"2018-11-25T10:26:37","guid":{"rendered":"https:\/\/www.awantego.com\/en\/?p=8011"},"modified":"2023-03-29T11:53:19","modified_gmt":"2023-03-29T09:53:19","slug":"online-marketing-buzzwords-content-amplification","status":"publish","type":"post","link":"https:\/\/www.awantego.com\/en\/online-marketing-buzzwords-content-amplification\/","title":{"rendered":"Online Marketing Buzzwords: Content Amplification"},"content":{"rendered":"

\"Picture<\/a><\/p>\n

Anyone scoping with topics in the field of online marketing knows the value of good and unique\u00a0content<\/a>, which is persistently created (three million blog posts are published every day!). Companies who are successful at content marketing<\/strong> try to get\u00a0the most out of the content they create.\u00a0With Content Amplification, you have a method for increasing the reach of your marketing campaigns<\/strong> considerably.<\/p>\n

The reason for Content Amplification<\/h3>\n
\"advance<\/a>

drive more and persistent traffic to your websites<\/p><\/div>\n

There is no discussion that content will drive traffic to your website<\/strong> and that organic, persistent\u00a0traffic is the prerequisite of a good content marketing strategy. When there are difficulties with\u00a0reaching consistency with your organic traffic, a setup of a plan-B is necessary. At this point,\u00a0content amplification comes in: a plan to amplify content beyond the range of organic traffic can make\u00a0the difference in reaching success with your business.<\/p>\n

Definition<\/h3>\n

Content amplification describes the process of taking your content<\/a> to the next level: thus, it is able\u00a0to reach a considerably broader audience<\/strong> and to amplify the range of your content<\/strong>. It describes the\u00a0use of not only one type of content but diverse media (paid, owned and earned ones) in efforts to\u00a0increase your brands scope and to guiden potential customers through the sales funnel.<\/p>\n

\"\"<\/a>

Very Important for your success: having one central goal in mind<\/p><\/div>\n

Goal<\/h3>\n

In order to exert the reach-out of your content, all your promotion and marketing actions are tried to\u00a0be aligned towards one central goal<\/strong>. The smart usage of paid and owned media channels will support\u00a0your aim of additionally gaining earned media attention (like real-life engagement, reportings or\u00a0references to your brand<\/strong>). In this way, your good, organic traffic is amplified in its range and is\u00a0brought to the attention of customers.<\/p>\n

Content Amplification Strategy<\/h3>\n