{"id":8055,"date":"2018-12-10T13:24:39","date_gmt":"2018-12-10T12:24:39","guid":{"rendered":"https:\/\/www.awantego.com\/en\/?p=8055"},"modified":"2023-03-29T11:53:17","modified_gmt":"2023-03-29T09:53:17","slug":"how-you-can-use-micro-moments-for-your-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.awantego.com\/en\/how-you-can-use-micro-moments-for-your-marketing-strategy\/","title":{"rendered":"How You can use Micro-Moments for your Marketing Strategy"},"content":{"rendered":"

\"Woman<\/a>Today\u2019s world is one of instant gratification<\/strong>. When buyers want something, they want it right now<\/em>, and they\u2019re making decisions almost immediately. These behavioral changes are created and facilitated by the pervasive nature of mobile devices<\/strong>. When smartphone users need information about a product, they have high expectations for speed and they\u2019re in a hurry to get things done. These \u201cI want\u201d moments<\/strong> are what marketers call micro-moments<\/strong>, and in this guide, you\u2019ll learn what they are, why you should care about them, and how you can use them to maximize the effect of your next marketing campaign<\/a>.<\/p>\n

What is a Micro-Moment?<\/h2>\n

These micro-moments<\/a> happen as users turn to their mobile devices when they need to do, watch, learn, or buy something<\/strong>. They\u2019re rich with intent; it\u2019s when preferences are shaped and decisions are made. In a micro-moment, a consumer\u2019s expectations are at their highest. We expect brands to give us information right away, which makes micro-moments a real game-changer for marketers<\/strong>.<\/p>\n

Why Are They So Important?<\/h2>\n

Most brands have their marketing strategies mapped out in a sales funnel with separate content for the decision, consideration, and awareness stages<\/strong>, but things aren\u2019t always so linear. As people become more dependent on their smartphones<\/a>, the buyer journey has been segmented into hundreds of micro-moments, and each one presents a crucial opportunity to shape buyers\u2019 preferences and decisions<\/strong>. If your brand does a great job of addressing buyers\u2019 needs in the moment, you\u2019ll gain an edge over your competitors.<\/p>\n

How Micro-Moments Can Boost Your Marketing Efforts<\/h2>\n

\"\"<\/a>Most of today\u2019s consumers aren\u2019t brand-focused. It\u2019s been estimated that 90% of mobile device users aren\u2019t sure of which brand they want to purchase when they begin their online research. That means you get a chance to \u2018steal\u2019 your competitors\u2019 customers<\/strong>; 33% of users have bought from a brand or company other than the one they planned to because of information given exactly when they needed it<\/strong>.<\/p>\n

Your online presence<\/a> can help you achieve your goals for brand awareness<\/strong>. Over half of mobile users have found out about new products and companies when doing online searches. In the end, having a strong mobile presence<\/strong> puts you in a position not just to be seen, but to be chosen. By being there when customers are looking for information, your brand gets the chance to fulfill their need and move them further in the customer journey.<\/p>\n

Micro-Moments: They\u2019re the Wave of the Future<\/h2>\n

Most of us don\u2019t have long sit-downs at our desktops when we\u2019re shopping online<\/strong>. Instead, we use our phones to do the research and make decisions while we\u2019re around the water cooler with colleagues, or when we\u2019re picking up that morning cup of coffee. Although mobile is a force for change, the implications go much further, affecting the customer journey across channels<\/a>, screens, and devices.<\/p>\n

\"shopping<\/p>\n

For instance, retail store foot traffic<\/strong> has decreased, but customers spend more when they finally walk in \u2014 because they\u2019ve finished their research and made a decision already<\/strong>. The same applies to those visiting websites on their desktops and laptops. They\u2019re spending less time on each visit, but conversion rates<\/a> are rising. Micro-moments are the signposts that lead buyers to your website or brick-and-mortar store<\/strong>.<\/p>\n

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How to Win Micro-Moments<\/h2>\n

Although the concept seems relatively new, it goes back to basic marketing<\/strong>: understanding customers and fulfilling their needs. Below, you\u2019ll find a few ways to do it.<\/p>\n