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The Fastest WordPress Themes and Why You Want One

While having a website that looks great and functions well is important, the speed of the website can be crucial. The speed of a website refers to how quickly the website can load. The difference between a fast website and a slow website can be a fraction of a second or a few seconds. Increasing the website’s speed should be a factor when you’re deciding on a theme to use.

Why Does Site Speed Matter?

Website speed matters for a couple of different reasons. It matters to the search engines, and a slower speed might not rank as highly as a faster speed, and to potential customers that are visiting the website. Both of these are important to consider when looking into the importance of making the website load much faster.

Search engines use website crawlers to check out all available websites and use an algorithm to determine how highly each website will rank. The website crawlers have a lot of websites to view, so they can’t spend a lot of time on each website. When a website loads slower, the website crawler doesn’t see as much of the website before moving on, which means some or a lot of the optimization for the website doesn’t really matter.

Even once the website is ranked and as it ranks higher, a website that loads slowly can have an impact on whether visitors stay on the website or go somewhere else. Most visitors are not going to want to wait very long for a website to load. If they can get the information faster somewhere else, they’re more likely to go somewhere else to find what they need.

How to Check a Site’s Loading Speed

Checking your website’s loading speed is crucial. You’ll want to know what it is now and check to make sure changing themes or trying other techniques to speed up the loading time are actually working to make your website load faster. Right now, there are many different tools available to help you determine the speed of your website. Google offers one tool, called PageSpeed Insights, that can measure your website’s performance on mobile devices and desktops. Use this to check the current speed of your website as well as to check the speed of your website once you try a new theme.

Top Themes for Fast Speeds

If your website isn’t loading as fast as you might prefer, consider looking for a new theme to use. Many themes today are designed to load as fast as possible. Even though you’ll customize the theme to fit your website, it’s still going to load faster, which can help you optimize your website to rank higher and ensure customers don’t click to check out another website because yours is taking too long to load. Some of the themes you may want to look into include Jevelin, CheerUp, SEO WP, H-Code and Paperio.

Jevelin

Jevelin was designed as a modern and easy-to-use theme that enables you to create the website you want. It offers many different possibilities and can be completely customized to match your branding specifications. It was designed as a way to easily customize a theme that looks professionally done and offers everything you need to create the website you want. This theme does not require any coding knowledge and can be used for any industry or for any subject. Each page can also be customized and there are customizations available for everything down to the icons on the website.

CheerUp

CheerUp is a theme designed to work well for magazines but can be used for just about any type of website. It’s possible to create a magazine in minutes with this theme and website owners can customize the website to meet their needs. There are hundreds of admin options to make customizing the website possible and to ensure you can create the perfect website. It also includes a WooCommerce plugin so you can create an online shop on the website. CheerUp includes social media links to make it easier for your visitors to share your content.

SEO WP

This theme was designed for digital marketing agencies and similar businesses. The theme is fully responsive and includes scalable vector graphics file format support. SEO WP also offers many different customization options and enables you to instantly view any changes you make. It includes a number of premium WordPress theme plugins you can also use when building or managing your website. This WordPress theme is known for being one of the fastest themes as it’s fully optimized with speed in mind and has high scores on multiple speed tests.

H-Code

This theme includes a fully-functional website building toolkit along with plugins, templates, and more. It includes 16 different layouts, each fully customizable, and enables slideshows for the website. It’s designed to look professional but be as flexible as possible so you can build the website you want. H-Code was designed to be as light as possible, which means it loads as fast as possible. It’s also designed to be responsive, so it’s possible to create a website that’s easily and quickly viewable on just about any device.

Paperio

Designed to be used by just about anyone, Paperio is perfect for bloggers, business owners, and more. The theme was designed to make creating a shop online as easy as possible and it includes SEO enhancements to help increase website traffic quickly. It’s also optimized to load as fast as possible in any situation so your visitors never have to wait to view your website. One of the ways it does this is through smart image loading, which enables content to load faster without a loss in quality.

While you’re looking for a theme to use for your website, keep the load speed in mind. This can make a difference in how high your website ranks and how long visitors stay on your website. Check out the themes here to find a fast-loading WordPress theme you’re going to love using.

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How to Find a Good WordPress Agency

It isn’t difficult to decide to select WordPress for your business website. About one-quarter of all businesses and organizations have chosen WordPress for their websites. The many advantages of a WordPress website have been tested and proven. The most difficult decision is selecting the best WordPress agency to turn your vision into a beautiful and productive reality.

A business website’s importance can’t be overestimated. The website represents your brand online. It will be the initial point of contact for potential customers, and they will form an initial, and perhaps permanent, opinion of the business based on the website’s appearance and functionality.

Define Your Goals

Simply saying you want a WordPress website would be like walking into a real estate agency and saying that you want a house. A lot more information is needed before it’s time to actually look at any properties. An experienced WordPress agency will need to understand your goals and how a website should help to achieve those goals. After all, if the website doesn’t fulfill its purpose, it has failed.

Some of the possible goals for a WordPress website could include:

  • seaIncreased organic traffic
  • A higher conversion ratio
  • An automated user management process
  • More information gathered from subscribers
  • Increased product sales
  • A more professional image for the brand and the business

Once the goals for the website have been clearly defined, they will guide the development of the structure of the website, the design of the landing pages, and other aspects of a successful, revenue-producing website.

There Must be a Clear Exchange of Ideas

You are the ultimate expert on your business. If the WordPress agency doesn’t listen, the website won’t satisfy the requirements of your business. The job of the developers is to turn your ideas into a fully functioning website.

The web developers and designers are experts in their business and a resource to be utilized. If they sit there nodding and taking notes but not contributing their own ideas, then they aren’t doing their job. An experienced designer will know of options that you’ve never considered and the best way to achieve your goal.

A Great WordPress Agency Will Have a Marketing Department

One of the problems that can arise when dealing with a freelance web designer instead of an agency is that freelancers tend to be technically proficient but are not marketers. If the agency doesn’t have marketing experience, the finished website may be beautiful but it won’t be designed to convert users into customers. Looking good won’t generate conversions. It takes the right layout, intuitive navigation, and calls to action. Many marketing factors, such as the target demographic, will greatly influence the website’s design.

The Agency Uses WordPress for Their Own Professional, Fully Functional Website

wordpress-website-hostingThis may seem obvious, but if the agency doesn’t use WordPress themselves, then you shouldn’t use the agency. If they don’t believe that WordPress is the best content manage
ment system for their own website, they lack credibility in recommending it for you. The agency’s website should be responsive and function seamlessly. Test the website on two or three devices of different sizes to see how it looks and functions. It should be state-of-the-art and optimized for the search engines.

Clients are Kept Informed About Their Projects

It’s very likely that a good agency is very busy and will not be able to start on your project tomorrow. However, they should be able to provide a reasonable time-frame for the website’s completion. When you’re at the agency, take a look around and see if it appears organized or as if your project would be lost in the chaos. Ask who would be your primary point of contact and if that person is the project manager. What is the established system for keeping clients informed about the state of their projects? What sort of decisions are clients involved in?

Examine Their Portfolio of Live Websites

An established WordPress agency should have an online portfolio of live websites. If you were the owner of one of those websites, would you be proud to have your brand displayed on every page? If you were a visitor, would you have a positive impression and linger or want to abandon the website? The average visitor decides in 10 seconds or less whether to stay or leave, so first impressions are critical.

Are the websites in the portfolio from different industries? A web designer who has successfully created websites for clients in different industries is more likely to be able to create the unique website you’re looking for. Also look for an agency that has worked with both local and national clients. The more different audiences that the designer is familiar with, the better the chance your website will produce for you.

Keeps Up With the Latest Design Trends

Does the web designer keep up with the latest trends and technologies? Customers don’t trust websites that appear outdated and stale. However, good judgment must be considered. Web design fads come and go. Everything on a website must have a purpose. Incorporating something into the website simply because it’s new is pointless. There needs to be a balance between proven and modern.

Continuing Support

Successful websites are not static. As the business grows, the website will need to keep up. Will the agency provide technical support and content management as needed? What additional services are provided, such as SEO services, keyword research, video production and social media marketing? Are you interested in a long-term relationship or will the website be a one-time project? Also consider how long the agency has been in business. An agency with a track record is much more likely to be there for you in the future.

It will take some work to find the best WordPress agency to build your new website, but it will definitely be worth the effort. The completed website will be a beautiful investment you’ll be proud of and will add to the bottom line.