Fans often contribute to a company’s marketing efforts without even realizing they are doing so. User-generated content, however, is becoming more common every day. What exactly is this marketing technique, how it is useful, what is its purpose, and where has user-generated content been of great success? Continue reading and learn the answers to these
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SERPs, or search engine results pages, started very basic, just listing the possible websites someone would be interested in based on their search phrases. Now, Google has implemented several SERP features that help users find the information they need much faster. Website owners focusing on the SEO of their website can use the SERP features
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Even if they may not be aware of it, most of today’s browsers have already seen Google’s Answer Box. This feature allows users to search for a question and have it answered right on the search page instead of having to navigate through to an actual website. Although it is unarguably a benefit for browsers,
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Great stories have ways of drawing people in, and that is not just true of written and spoken works. More and more often, marketers use cutting-edge technologies and interactive forms of media to engage in immersive storytelling that serves their own purposes. Many of the most prominent and successful immersive storytelling projects at the moment
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Shoppers don’t always know what they really want or need until they actually see it. Modern e-commerce sites make it easy to quickly browse or search through many products, but there are also other options. Online shops that do a good job of actively recommending products can see their sales skyrocket. Whether by turning browsers
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Google Local Pack: What’s That all About? The Google local pack is an excellent way to get a local business noticed. When a search is done for local businesses, a map may appear that has information about three local businesses on it. Under the map is the name, address, phone number, and other data for
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