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Monthly Archives: October 2018

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Online Marketing BuzzWords: Omni-Channel

E-Commerce, Newsletter Marketing, Online-Marketing, Social Media, WebBy Janina Winkler22/10/2018

Imagine having a concise brand that reaches out to your customers no matter where they are and encourages them to learn more about you or to make a purchase. Imagine having the ability to reach out online and through a storefront, the ability to get customers interested in your brand, and the ability to encourage

Online Marketing BuzzWords: Freemium

E-Commerce, Online-Marketing, WebBy Claudia Rothenhorst09/10/2018

Freemium is a business model in which the base product is offered for free, while the full product and extensions are chargeable. In the case of computer games, it is known as “Free To Play“. Definition of Freemium Freemium is an artificial mix of the two words “free” and “premium” and describes a kind of

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