Google My Business Archive

Google Local Pack: What’s That all About?

The Google local pack is an excellent way to get a local business noticed. When a search is done for local businesses, a map may appear that has information about three local businesses on it. Under the map is the name, address, phone number, and other data for each of the businesses. Local businesses featured on the local pack have the chance to be seen by any potential customers looking for something near them. This can help with visibility in the search results.

Advantages of Ranking in the Google Local Pack

Ranking high on the local pack offers a few distinct advantages. It is one of the most visible features on the search engine results page because it appears as a map at the top of the listings. If a business appears here, more people are going to notice it. There will also be a higher click-through rate compared to standard search engine results.

Start by Optimizing for Local Searches

It is necessary to begin with optimizing the website for local searches. Your website should include the name of the town, state, county, and more for the business so Google can detect it. The website should be functional, mobile-friendly, secure, and fast. It should also include backlinks from authority websites, especially local sources. If the website is already showing near the top of the search results, it is ready to be optimized to rank in the local pack.

Create a Google My Business Page

Check to see if there is already a Google My Business page for the business. If there is not already a listing, you will need to create one. If there is already a listing, you will need to verify that you are the owner of the business. Above that you will have to verify the physical address of the business. This can take a few days to do, but it is easy to do. You will then need to fill out or verify all the business information on this listing.

Verify Business Information

Go through all the information in the Google My Business listing to make sure it is correct. Pay attention to the business name, category, NAP data (name, address, phone number), hours of business, and photos. If there is any information missing, add it in at this point. Always make sure the information is as accurate as possible. Go through all photos and other information to make sure it is relevant to the business and to check for any potential issues.

Add Business Citations with Keywords

Business citations are descriptions that can appear in business listings. Make sure your business is portrayed positively and add in keywords here where possible. These citations do work like backlinks, so stick with authoritative business directories and make sure your business information is kept up to date. This can help boost the optimization for your website, which gives you a better chance of appearing in the Google local pack.

Add Posts, Messages, and Other Tools

Various tools are available for the Google My Business listings, all of which can be used to help optimize the listing and give the business the chance to rank higher in the local pack. Try adding a messaging feature, creating posts that users can see, or adding a questions and answers section. Keep all of these updated by checking them regularly and responding to user questions or comments. This helps boost the ranking for your business and will help you appear in the local packs for your area.

Launch an Ad Campaign in Google Maps for Ranking in Google’s Local Pack

Ranking high in the local packs is possible to do by following the steps above. It is also possible to appear by launching an ad campaign in Google Maps. Around 35% of the local packs include ads, so this could quickly increase your visibility or help you get seen in Google local packs even though there’s a lot of competition for your area. Start by adding a location extension to your Google Ads account. Then, create a Google Ad campaign that targets by location and uses location-related keywords. Your ad should then be ready to appear in local packs for your keywords and location.

Local packs can help your business be more prominently displayed in the Google search results. But you will further need to make sure the website and Google My Business listing are optimized for this. Follow the steps here to start working on both your website and the Google My Business listing today. You will be able to reach out to more local customers and draw in more business once your website is featured.

Search engines continually update their algorithms to better meet the needs of their users. Local businesses, especially those that cater to a certain geographical region, need to ensure they can be found in these engines when consumers want or need what they are offering. As a result, a company must regularly optimize their on- and off-site SEO as well as Local SEO strategies to meet the needs of both the search engines and consumers. Any business that fails to do so will find they fall behind their competition.

What Is Local SEO And Why Is It Important?

Local SEO differs from traditional SEO in that it focuses on providing only those results most relevant to the user based on their present location. For example, when a person is searching for a fabric store, the search engine provides the websites of those retailers in close proximity, as opposed to those which are strictly internet based or in another geographical area. Google continues to study the habits of internet users and has found that more and more individuals are conducting local searches on their mobile device. Furthermore, when a search of this type is conducted, the majority take direct action and one-third actually complete a purchase.

When a consumer enters a keyword or phrase into a search engine, the search engine goes to work to find results relevant to this word or phrase. A traditional search pulls from the algorithm used by this engine, one which takes into account factors such as inbound links and social indicators. In contrast, when a local search is conducted, the search engine looks for a business in the area, where it is listed, how optimized the site is and who is talking about this company. As the majority of companies have yet to claim their online business pages, they are missing out on business. Any company that takes this simple step will find they generate more traffic and more sales. Furthermore, this is only one of numerous steps a company can take to improve their Local SEO.

What Has Changed In 2017 About Local SEO Factors?

Local SEO has changed significantly over the years. For example, in previous years, Google opted to provide seven results at the top of a local search engine page. They have now reduced this number to three. Furthermore, they altered the placement and look of ads on the search engine results page and have emphasized the importance of mobile optimization and readiness. Any company that has yet to ensure their site is mobile ready will find they are dropping in the search engine results, if they even show up at all. Thankfully, the ranking factors used have undergone less change, thus businesses can continue to use the same proven techniques while making Local SEO 2017 a top priority.

The Most Important Factors To Consider For Local SEO In 2017

The title and meta description tags remain of great importance. They serve as an overview of the page and provide consumers with information to help them decide whether to click on a link or pass it over. Google recently changed the width of their search results areas. As a result, businesses can now provide a title tag of between 50 and 60 characters along with a description tag ranging from 160 to 200 characters. Every business needs to use this space wisely to ensure they are getting the maximum number of clicks.

Google My Business (GMB) pages draw a lot of attention to a business, thus every company needs to claim theirs and ensure all information presented on the page is correct. The same is true of Bing Places for Business. Any business that shows up in the local three-pack presented on the Google page will receive additional exposure at no additional charge. Claiming this page and ensuring all information is correct isn’t enough, however. Business owners need to make certain they are listed in the correct category, payment options are shown and all relevant sections are complete to make the most of this Local SEO tool.

Structured data markups, often referred to as schema markups, provides search engines with information about a business including information on products and services offered, business reviews and more. These markups are added to the current HTML microdata to provide this additional information to the search engine spiders. Google reports less than one-third of businesses currently provide this markup and, of those that do, they are providing nothing more than the basics. Businesses adding the structured data markup will find their business stands out simply because they added this information.

Never discount the importance of Local SEO when it comes to generating new leads. Consumers now turn to their mobile devices when they want information about a company and the products and services it offers. They do so as they are on the go and need the information quickly. Any business that is not doing everything they can to attract attention in this manner is losing out to its competitors. Don’t make this mistake. Ensure Local SEO is a top priority at all times for the best results.