SERPs, or search engine results pages, started very basic, just listing the possible websites someone would be interested in based on their search phrases. Now, Google has implemented several SERP features that help users find the information they need much faster. Website owners focusing on the SEO of their website can use the SERP features
Even if they may not be aware of it, most of today’s browsers have already seen Google’s Answer Box. This feature allows users to search for a question and have it answered right on the search page instead of having to navigate through to an actual website. Although it is unarguably a benefit for browsers,
Great stories have ways of drawing people in, and that is not just true of written and spoken works. More and more often, marketers use cutting-edge technologies and interactive forms of media to engage in immersive storytelling that serves their own purposes. Many of the most prominent and successful immersive storytelling projects at the moment
Shoppers don’t always know what they really want or need until they actually see it. Modern e-commerce sites make it easy to quickly browse or search through many products, but there are also other options. Online shops that do a good job of actively recommending products can see their sales skyrocket. Whether by turning browsers
Google Local Pack: What’s That all About? The Google local pack is an excellent way to get a local business noticed. When a search is done for local businesses, a map may appear that has information about three local businesses on it. Under the map is the name, address, phone number, and other data for
The way your website looks is crucial. Everything needs to look good together, needs to work together properly, and needs to be easy for potential customers to read through. It’s important to have a basic style that’s consistent through all of your pages so your customers recognize they’re on your website and know where to
When you want to create a website for your business, WordPress might be the best option. Tons of businesses today use WordPress to create and maintain their website. While WordPress does provide a ton of features already, there is a lot more businesses can do with their website if they install WordPress plugins. They add
Anyone scoping with topics in the field of online marketing knows the value of good and unique content, which is persistently created (three million blog posts are published every day!). Companies who are successful at content marketing try to get the most out of the content they create. With Content Amplification, you have a method for increasing the
The GDPR has come into effect, changing how personal data is stored. Now, the next step is finalizing and implementing the new ePrivacy regulation. For online marketers, the ePrivacy regulation could have more of an impact on what is done to collect data, how it’s collected and stored, and how consent is obtained to collect,
There are few strategies in the online marketplace that are as essential and as quickly evolving as search engine optimization, known in the industry as SEO. Google and other search engines are constantly updating the algorithms that are responsible for ranking search engine results, and recent technological innovations such as smart watches and Amazon Echo
It’s a question many are asking, and to some, it seems to be an odd one: Will artificial intelligence put marketers out of work? Just as the tractor reduced the demand for farmhands and workhorses, AI is making marketers’ jobs easier and more efficient. However, as long as the marketer’s work is innovative, intelligent, and
Digital technology has been evolving at an incredible pace, and the marketing industry has historically and contemporaneously been a huge driving force behind these changes. Just about every company of any size already has some sort of online presence, but those who wish to remain competitive within a changing market landscape need to pay special