The customer journey is the path a site visitor takes before they make a purchase decision. Most people don’t decide to buy something immediately after they discover it; typically, they look at brands and products several times before acting. Known as touchpoints, these steps can best be visualized via journey mapping. Read on to learn
When the internet became part of our daily lives and Google became a search market leader, consumers changed the way they made buying decisions. After all, a quick trip into a local mall or shopping center is enough to see how online shopping has affected the retail environment. More changes are coming, and in this
Every day, multinational businesses compete for online recognition. Therefore, when an entrepreneur decides to start small and local, they may think they don’t have a chance. However, Local SEO is different. Below is a discussion of the importance of localized SEO as well as some tips and tricks small business owners can use to level
Any internet marketer who isn’t prepared to effectively reach consumers who use multiple devices over the course of the day is losing money. When a prospective customer is treated as a new lead each time they switch to another device, they are presented with the same ads they saw earlier in the day. This is
There are a lot of little details involved in designing the perfect website. Every website owner needs their pages to look professional, be easy for visitors to navigate, and appeal to search engines so it is found more easily regardless of the type of business it is built to advertise. Duplicate Content is one