The way your website looks is crucial. Everything needs to look good together, needs to work together properly, and needs to be easy for potential customers to read through. It’s important to have a basic style that’s consistent through all of your pages so your customers recognize they’re on your website and know where to
The customer journey is the path a site visitor takes before they make a purchase decision. Most people don’t decide to buy something immediately after they discover it; typically, they look at brands and products several times before acting. Known as touchpoints, these steps can best be visualized via journey mapping. Read on to learn
The GDPR has come into effect, changing how personal data is stored. Now, the next step is finalizing and implementing the new ePrivacy regulation. For online marketers, the ePrivacy regulation could have more of an impact on what is done to collect data, how it’s collected and stored, and how consent is obtained to collect,
While Google is the top search engine today, it’s not the only option if you need to look something up online. In fact, there are hundreds of different search engines that can be used for general or specific searches and that offer features Google doesn’t offer. You may want to try a different search engine
Your business needs new customers. Where do you find them? You may want to try using eBay to find new customers who are looking for your products. Selling products on eBay gives you the chance to sell excess inventory as well as the chance to extend your outreach so you can sell your products to
When most people think of Subconscious marketing, they think of science fiction and brainwashing. However, the term can have positive associations as well, and it can change customers’ perceptions when used ethically. The Two Sides of Subliminal Advertising According to Harvard research, the human mind can unconsciously register words that flash across a screen too
The Electronic Communications Directive 2002/58/EC is more commonly known as the E-Privacy Directive. It is a set of laws pertaining to privacy and the protection of data and is designed to regulate things like information confidentiality, spam, cookies, and the appropriate handling of online traffic data. The Directive has been amended several times since being
Running an Online Shop is easier in a lot of ways than owning a brick-and-mortar retail store. It typically requires fewer personnel, and customer satisfaction is much easier to guarantee when a consistent shopping experience can be provided across the board. That doesn’t mean an online retailer can just set up his or her store
Congratulations for your interest in WordPress! However, choosing the perfect theme from the thousands of Free WordPress Themes can quickly become overwhelming. Here are a few tips to aid in your choice for your best free WordPress theme: Graphics Affect Conversions Never forget that the whole point of the website is conversions, whether product