Anyone scoping with topics in the field of online marketing knows the value of good and unique content, which is persistently created (three million blog posts are published every day!). Companies who are successful at content marketing try to get the most out of the content they create. With Content Amplification, you have a method for increasing the
Freemium is a business model in which the base product is offered for free, while the full product and extensions are chargeable. In the case of computer games, it is known as “Free To Play“. Definition of Freemium Freemium is an artificial mix of the two words “free” and “premium” and describes a kind of
Smart content appears to be the wave of the future because it provides a better experience for visitors to a website. When individuals visit a website, the site takes notice of what they are interested in and uses this to provide the visitor with a more personalized experience. The content changes to ensure it is
Ecommerce has soared to stardom over the last three decades. Though the first electronic shopping service was officially launched back in 1984, only a handful of people ever saw its advantages. In contrast, the industry has now gone global and brought in more than $2 trillion last year alone. This massive and ongoing growth has
When most people think of Subconscious marketing, they think of science fiction and brainwashing. However, the term can have positive associations as well, and it can change customers’ perceptions when used ethically. The Two Sides of Subliminal Advertising According to Harvard research, the human mind can unconsciously register words that flash across a screen too
Running an Online Shop is easier in a lot of ways than owning a brick-and-mortar retail store. It typically requires fewer personnel, and customer satisfaction is much easier to guarantee when a consistent shopping experience can be provided across the board. That doesn’t mean an online retailer can just set up his or her store