When most people think of Subconscious marketing, they think of science fiction and brainwashing. However, the term can have positive associations as well, and it can change customers’ perceptions when used ethically. The Two Sides of Subliminal Advertising According to Harvard research, the human mind can unconsciously register words that flash across a screen too
All the biggest brands have unique ways of creating original, relevant, and entertaining content, and they typically have big marketing budgets as well. However, when someone manages a brand’s social media page or blog without help, it’s a different story. Creating branded graphics, quotes, and images for online marketing can be a time-consuming and expensive
The Electronic Communications Directive 2002/58/EC is more commonly known as the E-Privacy Directive. It is a set of laws pertaining to privacy and the protection of data and is designed to regulate things like information confidentiality, spam, cookies, and the appropriate handling of online traffic data. The Directive has been amended several times since being
Keyword research isn’t always enough to draw new viewers to a website, and Google recognizes this. They continue to search for ways to help businesses attract new visitors to their site, and Similar Audiences for Search is a feature created to do exactly this. Businesses making use of Google AdWords will find this feature to
Unique Content remains of great importance when it comes to business websites. Search engines look for content that cannot be obtained elsewhere, as they feel this material provides value to the reader. As a result, they rank sites with relevant material that is truly unique. Businesses, however, often struggle to generate this type of content,
Individuals wish to move seamlessly from one device to another. If they are shopping online at home and go out and see products in the store, they want to be able to pull up the same website they were viewing at home and show products to the sales staff. When researching products, they would like