In the high-speed expressway of the internet, website traffic is the fuel that powers your online presence, propelling visibility, and fostering growth. Yet, amidst the rush to escalate site visits, many ponder the viability of buying website traffic. Is it a shortcut to success or a detour to dismay? With insights drawn from industry stalwarts
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Fans often contribute to a company’s marketing efforts without even realizing they are doing so. User-generated content, however, is becoming more common every day. What exactly is this marketing technique, how it is useful, what is its purpose, and where has user-generated content been of great success? Continue reading and learn the answers to these
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SERPs, or search engine results pages, started very basic, just listing the possible websites someone would be interested in based on their search phrases. Now, Google has implemented several SERP features that help users find the information they need much faster. Website owners focusing on the SEO of their website can use the SERP features
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Even if they may not be aware of it, most of today’s browsers have already seen Google’s Answer Box. This feature allows users to search for a question and have it answered right on the search page instead of having to navigate through to an actual website. Although it is unarguably a benefit for browsers,
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Great stories have ways of drawing people in, and that is not just true of written and spoken works. More and more often, marketers use cutting-edge technologies and interactive forms of media to engage in immersive storytelling that serves their own purposes. Many of the most prominent and successful immersive storytelling projects at the moment
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Shoppers don’t always know what they really want or need until they actually see it. Modern e-commerce sites make it easy to quickly browse or search through many products, but there are also other options. Online shops that do a good job of actively recommending products can see their sales skyrocket. Whether by turning browsers
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Google Local Pack: What’s That all About? The Google local pack is an excellent way to get a local business noticed. When a search is done for local businesses, a map may appear that has information about three local businesses on it. Under the map is the name, address, phone number, and other data for
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The way your website looks is crucial. Everything needs to look good together, needs to work together properly, and needs to be easy for potential customers to read through. It’s important to have a basic style that’s consistent through all of your pages so your customers recognize they’re on your website and know where to
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When you want to create a website for your business, WordPress might be the best option. Tons of businesses today use WordPress to create and maintain their website. While WordPress does provide a ton of features already, there is a lot more businesses can do with their website if they install WordPress plugins. They add
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While having a website that looks great and functions well is important, the speed of the website can be crucial. The speed of a website refers to how quickly the website can load. The difference between a fast website and a slow website can be a fraction of a second or a few seconds. Increasing
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The customer journey is the path a site visitor takes before they make a purchase decision. Most people don’t decide to buy something immediately after they discover it; typically, they look at brands and products several times before acting. Known as touchpoints, these steps can best be visualized via journey mapping. Read on to learn
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Today’s world is one of instant gratification. When buyers want something, they want it right now, and they’re making decisions almost immediately. These behavioral changes are created and facilitated by the pervasive nature of mobile devices. When smartphone users need information about a product, they have high expectations for speed and they’re in a hurry
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