• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Awantego

  • Websites
  • Unique Content
  • SEO
  • Blog
  • Contact

20. February 2017 by Janina Winkler

Tips for Setting up a Successful WordPress Shop

The idea of starting an E-Commerce site can be very intimidating even for an experienced WordPress user or entrepreneur. There are many options for creating and operating a successful store, and the number of choices can be a problem in itself. On one hand, the freedom is great but, on the other hand, the options can quickly become overwhelming.

This article assumes the business owner has already chosen to use WP as the store’s platform and that they have products to sell. However, even with these factors handled, there are still many decisions to make and strategies to use. If someone is new to e-commerce and online selling, this article will put them closer to their goal of running a successful WordPress Shop. In the sections below, new online business owners will get some valuable tips on starting an e-commerce site.

What the Owner Needs to Get Things Started

As with other WP websites, to get started, the owner needs to choose a suitable domain name and a good web host. While most people assume this step is simple, they can be complex for those who are doing it for the first time. The site’s URL can potentially make or break the entire project. That means it’s important to give thought to how the name sounds. For instance, seemingly innocuous words such as “pen” and “island” can have a completely different connotation when read and pronounced together in a website address. There are many in-depth guides on choosing a suitable domain name for a website, which can be beneficial for those starting their first e-commerce site.

Choosing the Right Web Hosting Company for Online Selling

how to run a successful wordpress shopAs mentioned above, one must choose a web host along with the right domain name before they can get a site or store online. As online sellers deal with customers’ sensitive payment data and personal information, it is important to choose a web host with a focus on security and online privacy. Furthermore, as a slow-loading site can drive customers away and reduce the rate of conversion, a site owner should choose a host with fast load times if they want to generate sales as quickly as possible.

To help the site owner with this very important decision, there are many online guides to choosing a web hosting company for a startup business.

While it is possible to sign up for shared hosting services for just a few dollars per month, those who are serious about the success of their store and the security of customers’ data may find shared hosting to be a poor choice. However, the industry is full of high-quality, high-value web hosts, and there’s bound to be one out there that’s perfect for any company. Most of the best web hosting companies will handle the installation of WP on a website, which makes it even easier on a beginning business owner. Now that the owner has registered his or her domain name, chosen a web hosting company and installed WP, it is time to start laying the foundation for a successful e-commerce website.

The Basics of a Successful WordPress Shop

To be successful and long-lasting, an online store must offer three primary functions: the ability for a shopper to browse a selection of products, a way for shoppers to choose products and add them to a virtual shopping cart, and a way to collect customers’ payment information. Of course, a lot more goes into a functional online store than these three factors, but they’re a great place to start. Fortunately, WP makes it easy and seamless to enable these core elements and get a store online quickly.

Creating Individual Product Pages

The beginning of building an online store is to set up a page for each product being sold. These product listings should include clear, high-resolution pictures and readable copy that tells customers the advantages of the products as well as their features. Instead of selling the steak, sell the sizzle!

Including a Virtual Shopping Cart and an Easy-to-Use Checkout System

After setting up product description pages, the site needs a shopping cart to allow customers to choose and assemble the products they’d like to buy. Finally, and importantly, the site needs a simple checkout system that can be used independently or integrated with an existing payment gateway. With this, customers can pay for their items in a completely secure environment.

Other important factors for site owners to consider are shipping, inventory management, returns and refunds, as well as customer service. It is important for the online shopping process to be as user-friendly and streamlined as possible. This helps the site owner ensure customers can easily complete their purchases and download or receive their goods.

Things to Think About

There are many things to consider and to implement on a fresh WP installation, and a new site owner may not be sure where to start. However, it’s important to remember one thing: WP is a powerful platform, and getting set up isn’t as difficult as one may think. With the right theme and some great plugins, anyone can run a successful online store.

More people are turning to online commerce as a side job or as a main source of income. While there are multiple ways to run a store on the Internet, WP provides one of the easiest and most effortless methods of site and inventory management. By considering the factors listed above, any seller can be an online success.

  • About the Author
  • Latest Posts
  • Latest Tutorials

About Janina Winkler

Janina works as editor in chief at Text-Center.com . She also writes for Awantego.com .

Visit My Website
  • Every SERP Feature You Should Know About - 17. June 2021
  • How to use Google’s Answer Box for boosting Website Traffic - 16. May 2021
  • The Fastest WordPress Themes and Why You Want One - 12. February 2019
  • Online Marketing BuzzWords: Omni-Channel - 22. October 2018
  • Online Marketing BuzzWords: Micro-Moments - 23. July 2018
  • Online Marketplaces: Giving Retailers Ample Opportunity to Cash in on the Ecommerce Craze - 14. May 2018
  • The beginners guide to Amazon product ranking - 18. April 2018
  • Online Marketing Experts predict new SEO-Trends - 15. March 2018
  • The Digital and Online Marketing Forecast 2018 - 8. January 2018
  • How to Get Featured on Linkedin - 15. September 2017
View All Posts
No Posts for this author.

Related posts:

Online Marketing BuzzWords: Omni-Channel Tips for Optimizing an Online Shop Tips on Choosing the Best Free WordPress Theme What is a WordPress PlugIn?What You Need to Know About WordPress Plugins wordpress agencyHow to Find a Good WordPress Agency

Filed Under: E-Commerce, Online-Marketing Tagged With: E-Commerce, Wordpress Shop

Primary Sidebar

Latest Posts

  • Online Marketing Buzzwords: User-Generated Content

    Online Marketing Buzzwords: User-Generated Content

    17. February 2022
    Fans often contribute to a company’s marketing efforts without even realizing they are doing so. User-generated content, however, is becoming more common every day. What …More »
  • Every SERP Feature You Should Know About

    Every SERP Feature You Should Know About

    17. June 2021
    SERPs, or search engine results pages, started very basic, just listing the possible websites someone would be interested in based on their search phrases. Now, …More »

Contact us:

Digital Agency Awantego.com
Phone: +49(0)711/48890-50
E-Mail: info@awantego.com

Address
Breitscheidstr. 65
70176 Stuttgart
Germany

Recent Posts

  • How to use Google’s Answer Box for boosting Website Traffic

    How to use Google’s Answer Box for boosting Website Traffic

    16. May 2021
    Even if they may not be aware of it, most of today’s browsers have already seen …More »
  • Online Marketing Buzzwords: Immersive Storytelling

    Online Marketing Buzzwords: Immersive Storytelling

    5. September 2019
    Great stories have ways of drawing people in, and that is not just true of written …More »
  • Seven Ways You Can Create Better Product Recommendations

    Seven Ways You Can Create Better Product Recommendations

    11. August 2019
    Shoppers don’t always know what they really want or need until they actually see it. Modern …More »

Services:

  • Website Creation
  • Search Engine Optimization
  • Automatic Content Creation
  • WordPress Management

More Marketing News

  • Google Local Pack: How to Get Your Website Highly Ranked

    Google Local Pack: How to Get Your Website Highly Ranked

    17. July 2019
    Google Local Pack: What’s That all About? The Google local pack is an excellent way to …
  • What is a WordPress Theme?

    What is a WordPress Theme?

    12. April 2019
    The way your website looks is crucial. Everything needs to look good together, needs to work …
  • What You Need to Know About WordPress Plugins

    What You Need to Know About WordPress Plugins

    11. March 2019
    When you want to create a website for your business, WordPress might be the best option. …
  • The Fastest WordPress Themes and Why You Want One

    The Fastest WordPress Themes and Why You Want One

    12. February 2019
    While having a website that looks great and functions well is important, the speed of the …

Footer

Links

Disclaimer

Imprint

Online Marketing News

About Awantego

We are a full service digital marketing webagency specializing in wordpress web design, content creation, search engine marketing and SEO.

We love to implement creative web design for websites, homepages, blogs and eCommerce web shops using WordPress.

What`s your next challenge for us?

How to find Awantego

Digital Agency Awantego


8 – 17 o’clock – Online 24/7
Phone: +49(0)711 4889050

E-Mail: info@Awantego.com

Address
Breitscheidstr. 65
70176 Stuttgart
Germany

  • Imprint
  • Disclaimer
  • Contact

© 2022 · Awantego.com ·