LinkedIn has over the years been a great source of help to millions of bloggers out there. It mostly deals with lengthy and engaging posts that are sure to attract readers’ attention. Through LinkedIn, you can open unimaginable doors in your career. Wondering how to get featured on Linkedin? Read on to find out.
Your first post on the site could end up going viral, which, of course, translates to a large audience. This will, in turn, provide you with endless leads that will help you develop a particular audience, depending on the niche of your posts.
Regular LinkedIn users are all too familiar with Pulse. This is basically a blogging platform owned by the site. In other words, this is an online magazine whose rights and ownership solely belong to LinkedIn. With 15 million+ subscribers, Pulse is categorized into 85 various channels that offer well-known topics such as ‘Advertising and Marketing’, ‘Management and Leadership’, ‘Enormous Data’ and so on.
The editors are very precise when it comes to the content of their online magazine. Some of the amazing features and insights on what an average post should have were shared by insiders.
Most channels on the site have numerous followers, not just us. If your blog post happens to be featured on more than one channel on Pulse, this will hugely increase your post distribution, even more than the number of your immediate followers.
So what must you do to get this once in a lifetime opportunity?
For starters, be unique. Don’t be the type to borrow a thing or two from your counterparts. Provide the reader with brief and concise arguments, backed up by well-researched evidence and reports from carried-out researches.
Let the reader in on the basis of your post and how it can benefit them in one way or another. Bring in fresh thoughts and ideas that have never been heard nor read before.
After checking out some of Pulse’s Trending Storylines, you can now come up with your own and get in touch with the editors. Give them a reason why they should consider featuring your post, a link to your article, and trending hashtags (if any).
For additional tips, I’d recommend the following references:
Finally, Daniel Roth, the site’s executive director, gives a LinkedIn free Learning course that will prove to be beneficial to all LinkedIn writers: Writing to Be Heard on LinkedIn.
For the Students:
Watch Maya Pop-Chappell’s (LinkedIn’s Senior News Editor) half-hour course that offers tips on selecting shared topics and reaching a wider audience.
It is not easy to get featured on LinkedIn but it’s also no mission impossible. You just have to be able to wirte thought-provoking articles!
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